Startups have limited time and resources and an overabundance of marketing options at their disposal. How do you reach out to your customers with only some left over Kung Pow noodles to offer as currency? Even if you had a marketing budget, which part of the marketing mix bandwagon do you jump on? Offline, online, SEO, SEM, print, social media or a light dash of them … [Read more...]
Smadex Raises €1 Million From Cabiedes, Trovit, 101 Startups & Various Biz Angels
Smadex, the innvotaive platform that uses artificial intelligence to optimize the way that advertisers and agencies create and distribute rich media advertising on smartphones or tablets, has just raised a €1 Million round from Cabiedes, Trovit, 101 Startups, various Business Angels and public funds. This follows the previous round of €600.000 euros from Highgrowth in … [Read more...]
4 Points to Consider Before Getting In Bed With Venture Capital
These days, it seems like getting funded has become synonymous with building a successful company. I ask entrepreneurs how their business is going and the first words out of their mouths are "well, we're really close to closing our Series A." That's not what I asked. Getting into bed with VC’s is much like getting into bed with a woman. If you don’t use protection you’ll … [Read more...]
Better Know A Startup: CogniCor (@cognicor)
Let’s face it; complaint resolution is one of the key pillars to the success of any service-based business. What differentiates a good company from the rest is how they deal with their customers' problems. Get it right and you have a loyal customer base. However, get it wrong and say goodbye world domination. How many of you can actually say that the customer service you … [Read more...]
Better Know A Startup: PASSNFLY (@PASSNFLYAPP)
Like me, I’m sure one of your most precious resources is time. Working and travelling like a Spartan means that sometimes you get to the airport without having checked in. There is a massive queue and the clock is ticking. Yep it’s horribly annoying. Instead of whipping out your cumbersome sword and taking a few heads in typical Spartan fashion, you can take out your smartphone … [Read more...]
9 Reasons Why You SHOULD Work At A Startup
A few weeks back, I brought to light some of the realities about startup life in my article highlighting what some might say to be the negative sides of working in a startup environment. Even so, I’m an advocate for people having startup experience, as it can be one of the most challenging and rewarding professional and personal experiences you'll have. Hence, below … [Read more...]
Better Know A Startup: Bidaway (@bidaway_com)
With over 250,000 unoccupied beds in 4 to 5 star hotels in Spain every day, and more than €2 billion spent on the hotel sector annually, the market is still one tough nut that needs to be cracked. With peer-to-peer platforms such as Airbnb and Homeaway taking the limelight, hotels are feeling the pressure like never before. BidAway, the brainchild of four IESE Business … [Read more...]
5 Reasons To Bootstrap Your Startup
With the constant media onslaught of startups raising colossal funding rounds and the perceived “norms” in the startup world, the common path for early stage companies is to raise venture capital; however doing so too early can put the future of your business in jeopardy. Getting your startup rocking and rolling obviously requires cash but where do you source that cash? … [Read more...]
The Australian Fund Barwon Partners Acquires 11.8% of Dinamia
The Australian fund Barwon Investment Partners specialized in investing in alternative investments, headquartered in Sydney, has acquired 11.78% of Dinamia, the Spanish Venture Capital Fund managed by the N+1 that is quoted on the “Mercado Continuo” in Madrid. The investment from the Australian firm, that now controls close to 2 million shares of Dinamia, represents a cost … [Read more...]
Better Know A Startup: TYBA
In the current market climate, finding a job for a recent graduate has never been harder. Not only do they have to battle with poor economic conditions but also duel it out with other candidates in a perilous and exhaustive recruiting process. Poor devils. Redefining the way that companies recruit top young talent, Tyba is your Bionic Hero for finding a job straight out … [Read more...]