The 2017 Mobile World Congress Parties and Events Guide

By day, we walk the halls of Fira Gran Via on the lookout for the latest tech innovations and potential business opportunities. By night, we grease the wheels over cocktails and get those deals signed! Don’t miss the MWC17 After Parties and Networking Events updates!

By the way, for those of you who don’t have tickets to the big show, you can buy a pass to 4 Years From Now, the little sister to MWC aimed at startups, for around €150 using the 4YFN promo code: Barcinno_4YFN  (note: the 4YFN 2017 pass comes with a FREE 1-day entrance to Mobile World Congress 2017)

If you have a party or event at the 2017 Mobile World Congress and would like to add it to our list, upload it directly here.

Otherwise, rest up and review the official Mobile World Congress Parties and Events Guide for 2017! We’ll see in you Barcelona soon!

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SUNDAY

Mobile Sunday 2017 with Tech.eu

When: Sunday, February 26th, From 20:00 to 24:00

Where: Marmalade, Riera Alta 4-6 (Map)

Metro: Sant Antoni (L2) or Liceu (L3)

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Innovation on the Fringe

Ease into the week of Mobile World Congress by spending Sunday afternoon with us looking at mobile innovation from all aspects of mobile. Short talks, demos and plenty opportunities to mingle with your fellow mobilists, this relaxed session should whet your appetite for what will be a fantastic week in Barcelona. Sponsorship opportunities still available. Please get in touch with Helen to discuss. To apply for one of the demo spots, please contact Helen. Each demo will be 2 minutes with 2 minutes for questions. The format is show and tell style rather than a formal investment pitch although investors may be in the room.

Seats are limited and RSVP required so we know how many beers to get in for you. Please note that your registration details will be shared with our sponsors and event partners.

REGISTER HERE

When: Sunday, February 26th, From 16:30 to 19:00

Where: NUMA, Palau de Mar, Placa de Pau Vila (Map)

Metro: Barceloneta (L4)

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Pre – MWC 2017 Developer Networking Day

MWC 2017 is here!
Join us on Sunday, 26th February 2017 in Dinamic de BCN where you will be able to network with likeminded developers, pick up the Intel® Software Developer Pack to discover more about Intel at MWC 2017.
Don’t miss this opportunity to get a peek at what Intel will be sharing at MWC. RIGHT HERE, RIGHT NOW.
Please ensure you register for our Developer Networking Day in order to guarantee your spot on Sunday, and present this invitation at Dinamic de BCN.

Important! You must be registered as a MWC attendee in order to participate in the Developer Program AND in order to access the venue, you must also show your MWC pass.

REGISTER HERE

When: Sunday, February 26th, From 12:00 to 18:00

Where: El dinàmic de BCN, Passatge de Pere Calders 4 (Map)

Metro: Poble Sec (L3) or Sant Antoni (L2)

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Mobinights

Mobinights is back, right before the Mobile World Congress! We thought that it was a great opportunity to mix and mingle with the Mobile Industry from different cities: Berlin, London, Barcelona, Singapore, Paris, etc. Save the date, on Sunday February 26th from 7pm at Bonita Bar in Barceloneta, we will host the major meetup event with the whole Barcelona Mobile tech scene.

We have the whole place for ourselves and an open bar Wine, Beer and Gin from 7pm to 10pm
This is a private event with very limited access. Exclusive invitation only available for yourself and just for one person. We hope to count you within our guest!

REGISTER HERE

When: Sunday, February 26th, From 19:00 to 22:00

Where: Bonita Bar, Carrer de l’Almirall Churruca 6 (Map)

Metro: Barceloneta (L4)

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Mobile Explorers Club

Mobile Explorers Club will once again bring a unique Mobile World Congress experience to children of registered attendees. This year it offers unrestricted access to YoMo: The Youth Mobile Festival an exciting, educational, but – most importantly – fun experience. Explorers will learn new skills and discover the world of science and technology through a hands-on interactive educational programme in a friendly and safe environment. It will operate across all four event days inside Fira Montjuïc, providing a variety of activities to educate and entertain children (including tours of the MWC and 4 Years From Now) while their parents attend or work at the event. Advance registration is essential.

Single day tickets start at 120€: REGISTER HERE

When: Monday-Thursday, February 27th-March 2nd, From 07:00 to 19:00

Where: Mobile World Congress, Fira Barcelona Montjuïc, Avda. Reina Maria Cristina (Map)

Metro: Plaza España (L1/L3/L8)

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YoMo: The Youth Mobile Festival

Join up to 20,000 10-16 year olds from across Catalonia and Spain at YoMo: The Youth Mobile Festival. Experience over 13,000sqm of eye-popping, hair-raising science and technology. From interactive, hands-on activities, to deep-dive workshops and engaging theatre shows, there will be something for everyone at YoMo. Supported by the Catalonian Ministry for Education, the event will bring together over 100 stakeholders across the STEAM sectors.

The entry is FREE: REGISTER HERE

When: Monday-Thursday, February 27th-March 2nd, From 07:00 to 19:00

Where: Mobile World Congress, Fira Barcelona Montjuïc, Avda. Reina Maria Cristina (Map)

Metro: Plaza España (L1/L3/L8)

360Live

360Leaders invite you to 360Live, an exclusive invitation-only networking evening during MWC. It brings together a select group of top mobile influencers to explore the hottest topics and themes in mobile. Now in its seventh year, this event, formerly known as Hot Topics, brings together some of the top minds in the industry. Join a carefully curated group of 200 leading investors, entrepreneurs and operators for a lively discussion and networking away from the crowds of the Fira. The evening will begin with a fully interactive panel session, followed by peer group networking – fine wines and canapés will be served.

REGISTER HERE

When: Monday, February 27th, From 18:30 to 22:00

Where: TBA (The venue address will be sent to all confirmed attendees on a separate email)

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MEF @ MWC 2017

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AfterBLE – MWC2017 Edition

BLE (Barcelona Loves Entrepreneurs) hosts a special MWC 2017 edition of the popular AfterBLE, the monthly networking and afterwork event for local and international entrepreneurs making business in Barcelona. This edition of AfterBLE will focuses on the mobile industry and bring together over 100 entrepreneurs. Come to network or pitch your project or idea to the community and taste the Entrepreneur Shot, a special drink created for this occasion.

REGISTER HERE

When: Monday, February 27th, From 20:00 to 22:00

Where: Bar Bonavida, Casp 22 (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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Malaysia – Gateway to ASEAN and its 650 million consumers

Malaysia has declared 2017 as the ‘Year of Digital Economy’. The Digital Economy is impacting every facade of our ecosystem and Malaysia has made it a nation’s agenda in transforming its economy to emerge as an innovation-led landscape. Part of the initial step in the transformation is in establishing Digital Hubs. Malaysia Digital Economy Corporation (MDEC) is the leading agency behind the country’s digital revolution. Hizam Kadir, Vice President Growth Ecosystem Development, MDEC will discuss the offering and incentives of Malaysia Digital Hub in accelerating business growth for start-ups and Internet Companies. He will also share Malaysia’s value propositions and benefits for digital companies seeking to make Malaysia its gateway to the USD 2.8 trillion economy of ASEAN. The event is organised by startup incubator Incubio.

REGISTER HERE

When: Monday, February 27th, From 18:00 to 20:00

Where: Incubio, 165 Carrer de Concepción (Map)

Metro: Fabra i Puig (L1)

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Dutch Mobile Community

Wouldn’t it be nice to relax with drinks and food after a long day at the Mobile World Congress? Join our legendary Dutch Mobile Community event at the renowned lounge club Shôko. At our relaxed and informal event you can connect with Dutch and international business men or women and discuss the inspiring day you had at MWC 2017. The Dutch Mobile Community is organised by Danny Frietman (Enterprise Summit), Rob de Kleijnen and Witold Kepinski (Dutch IT Channel & Executive People)

REGISTER HERE (Please note, registering there does not guarantee entry! Entry is restricted to those working in and around the mobile industry)

When: Monday, February 27th, From 20:30 to 23:30

Where: Shôko, Passeig Marítim 36 (Map)

Metro: Ciutadella | Vila Olímpica (L4)

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App Store Optimization #ASO Barcelona

Come and join us next February 27th and learn how to maximize your mobile app’s visibility with App Store Optimization (ASO), get more organic installs and improve your app business! After the conference, we will enjoy a relaxed networking session sharing beers. This conference is open to mobile developers, app marketers, startups, entrepreneurs / appreneurs, etc. We will discuss ASO for App Store & Google Play, how to track ASO KPIs and ASO “hacks”.

REGISTER HERE

When: Monday, February 27th, From 19:30

Where: Talent Garden Barcelona. Carrer Muntaner 239 (Map)

Metro: Muntaner (L6) or Diagonal (L3/L5)

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Mobile World Circus Party

Hosted by AppsFlyer, in partnership with Criteo, App Annie, Swrve, Appnext, and Mobvista, for Drinks, Dancing and Clowning Around at a circus themed party. This party is going to be off-the-hook so get your tickets today before they run out. To secure a ticket you have request an invite on their event website.

REGISTER HERE

When: Monday, February 27th, From 21:00

Where: The Sutton Club, Carrer de Tuset 13 (Map)

Metro: Diagonal (L3/L5)

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12th Annual Ladies Get Together: Barcelona 2017

Yes, it’s that time of year again when we all descend on Barcelona for Mobile World Congress. And this lunch, which forms part of the Heroes of the Mobile Fringe Festival, is a chance for us ladies to get together for an hour or so over a relaxed lunch and chew the fat with our peers. Men are welcome if accompanied by a female colleague or friend. Tickets are 32€ for early birds and 40€ when you pay on the door and they include service, food, water at the table and event fees.

REGISTER HERE

When: Monday, February 27th, From 21:00

Where: Quinto Quinta Arenas de Barcelona, Gran Via de les Corts Catalanes 373 (Map)

Metro: Plaza España (L1/L3/L8)

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Blockchain identity: digital passports to the self-sovereign world

We are happy to announce our next meetup, with two exciting presentations about blockchain tech applied to the social and digital identity and the nation-state model.

Blockchain technology allowed for the first time in history to have a global consensus over the state of data, Bitcoin being its first application, a decentralized medium of financial exchange. The implications of this technology go far beyond money. Some projects are aiming to decentralize identity, giving the control over data back to the people.

With this piece of the puzzle in place, all sorts of decentralized applications can emerge, including substitutes of social media, governance systems or even the nation-state itself.

REGISTER HERE

When: Monday, February 27th, From 19:00

Where: itnig, Carrer d’Àlaba 61, 5-2 (Map)

Metro: Bogatell (L4)

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TUESDAY

COCKTAILS + SUPERYACHTS #TECHICONS

Join us overlooking the exclusive OneOcean Port Vell, in the centre of Barcelona, for a sampling of the latest technology now brewing in Barcelona and the largest luxury yachts in the world, the #techicons

Enjoy an evening cocktail reception as leading global startups and innovators gather together in a spectacular setting on the Mediterranean.

RSVP Required. Limited number of tickets available.

REGISTER HERE  (Update Feb 25th: There are only 21 tickets left. You can get 20% off with our discount code #barcinno20off

When: Tuesday, February 28th, From 20:30 to 23:30

Where: OneOcean Port Vell, The Gallery Building, Carrer de l’Escar 26 (Map)

Metro: Barceloneta (L4)

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MWC Mobile World Congress Executive Dinner hosted by the VR/AR Association

Dine at Barcelona’s best in an intimate setting dinner while you get news & insights from high-profile VR AR industry experts and leaders. Join your peers for a round table discussion on VR AR market and trends, and issues affecting your company, project, or role. Topics will include: Current view of the VR AR industry, Biggest challenges, Trends and concerns in the industry, Collaboration and Networking. Tickets start at 200€ and are free for VR/AR Association members.

REGISTER HERE

When: Tuesday, February 28th, From 21:00 to 23:00

Where: TBA

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Learn How Operators Can Play a Key Role in the Advertising Value Chain (by Ericsson)

This is an exclusive cocktail and dinner event for Ericsson Customers. Join them to learn how Operators can monetize mobile network operator data and play a key role in the advertising value chain. Hear industry executives share their knowledge and experiences in mobile advertising and mobile data monetization. Participate in conversations with leading experts from different industries – Advertising, Ad Technology, and Mobile Network Operator. Evening Agenda: Welcome cocktails, Opening remarks by industry executives, Dinner & Closing comments

REGISTER HERE

When: Tuesday, February 28th, From 19:30 to 23:00

Where: Granados 83, Carrer d’Enric Granados 83 (Map)

Metro: Diagonal (L3/L5)

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Women in Mobile (WiM)

Women in Mobile is an initiative aiming to increase the visibility of women in tech. The Tuesday of the week of the Mobile World Congress they’ll show the mobile industry how easy it is to find top-notch women ready to take the stage and share their mobile expertise.

The theme of this edition is mobile experience and will feature guest speakers such as Lea Schönfelder, Game Designer at Ustwo Games; Ayelet Batist, Creative Director at Lightricks; and Heidi Tarkpea, User Research Manager at LOVOO.

Last year around 400 people attented this free event and reservations for this event are already above that mark! So don’t wait too long and:

REGISTER HERE

When: Tuesday, February 28th, From 19:30 to 23:00

Where: Espai Francesca Bonnemaison, Sant Pere Més Baix, 7 (Map)

Metro: Urquinaona (L1/L4)

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Mobile Marketing Mixer

Where will the high-fliers of mobile marketing be networking at this year’s Mobile World Congress?
Look no further than Masterclassing and Mobile Marketing Magazine’s Mobile Marketing Mixer, which will be held at the spectacular Cervecería Moritz, a unique venue transformed from the old Moritz beer factory.

Entrance with free tickets may be limited due to capacity restrictions on the night. To guarantee entrance you may have to buy a ‘Guaranteed Entrance Ticket’.

REGISTER HERE

When: Tuesday, February 28th, From 20:00 to 23:59

Where: Cerveceria Moritz, 37 Ronda de Sant Antoni (Map)

Metro: Sant Antoni (L2) or Universitat (L1/L2)

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VI Barcelona Telecom Consultants Day

This event centers around the topic of “How communications technology is shaping the future of humanity?”. Find out from a truly independent and non-commercial point of view how telecom networks are building the future and how the digital transformation is creating new opportunities. Despite the reactionary and protective movements observed around the world, collaboration, networks and interdependence are essential for wealth creation all around the globe. The event is organized by the Global Strategies committee of the Society of Communications Consultants International with the support of the Catalan telecom engineers association, COACB and Argelich Networks, member of SCTC.

REGISTER HERE

When: Tuesday, February 28th, From 16:30 to 20:00

Where: COACB, Carrer de Casp 130 (Map)

Metro: Tetuan (L2) or Arc de Triomf (L1)

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UX – App Prototyping – Origami Studio Workshop

Bring life to your prototypes and make your designs interactive with the best and newest prototyping tool in the market. In this workshop you will learn to use a free Mac only program designed and made by Facebook for fast prototyping. Some of the things you’ll learn in this Workshop are: pros and cons of Origami; how use it, and tips & best practices. The length of this Workshop is 4 hours and you will need an Apple Mac Laptop to be able to use Origami. The Workshop will be given in English by Federico Diaz Sparta. Tickets cost 60€.

REGISTERE HERE

When: Tuesday, February 28th, From 19:00 to 22:00

Where: Betahaus Barcelona, C/ Vilafranca 7 (Map)

Metro: Lesseps (L3) or Joanic (L4)

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Startups in the City

Bajo el formato de mini-conferencia, puedes participar en una muestra de actividades de startups y vivir la experiencia de ser emprendedor. Ven a participar en un “Demo Day” y ser juez en una competición de “elevator pitch”. Vas a ver presentaciones de Startups de 1 minuto donde el público hace de jurado con preguntas y votación.

REGISTER HERE (Importante! El evento es con registro previo y necesitas creditarte con algun documento o el email de tu ticket)

When: Tuesday, February 28th, From 18:00 to 20:00

Where: L’illa Diagonal, FNAC Forum, 557 Avinguda Diagonal (Map)

Metro: Maria Cristina (L3)

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TechCrunch Meetup+Pitch-Off Barcelona

TechCrunch’s legendary Meetup + Pitch-Off event is coming to Barcelona! Join us for drinks, good conversation, and pitch-off battle to see which entrepreneurs can dazzle and excite the judges in under sixty seconds.

THE BASICS
We’ll select approximately 10 great Barcelona-based startups to explain to our panel of VCs and TechCrunch editors why their startup is awesome in 60 seconds or less. You’ll be competing for an opportunity to attend our flagship event TechCrunch Disrupt in Berlin on December 4-5. Pitch-off applications are open and you can apply here.

Prices:  1st) A table in Startup Alley at TechCrunch Disrupt Berlin, 2nd) Two tickets to attend TechCrunch Disrupt Berlin, 3rd) One ticket to attend TechCrunch Disrupt Berlin

REGISTER HERE

When: Tuesday, February 28th,, From 19:00 to 22:00

Where: Mobile World Centre (Auditori Movistar – Planta 2), 2 Carrer de Fontanella (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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You are invited to CARTO & Marfeel bash! | MWC 2017

MWC 2017 is here, and we are happy to invite you to an exclusive bash in an amazing roof-top of Barcelona City Center! Marfeel & CARTO are joining forces to host the ultimate event on next February 28! Come and join the professionals that are changing the Mobile world, Business & Location Intelligence experts, top publishers, and an interesting crowd that will be sharing ideas and doing networking with us. RSVP Only.

REGISTER HERE

When: Tuesday, February 28th,, From 21:00 to 23:00

Where: Marfeel Offices, Rambla Catalunya 35, Principal 2a (Map)

Metro: Passeig de Gràcia (L2/L3/L4)

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Breakfast Session: Designing the Ethics of AI

Artificial Intelligence promises a major shift in how we humans work, play, and live. There’s no doubt: if we don’t design for it, it will be a rogue revolution. Led by INDEED CEO Karel Golta, this interactive session discusses some of the challenges that come with AI and identifies possible design solutions. Help us create a design brief for human-centric AI.
Join our breakfast session and start your MWC day at the House of Beautiful Business.

REGISTERE HERE

When: Tuesday, February 28th, From 08:00 to 09:00

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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Workshop: Preparing for Superhumanity

What can humanity do better than any machine? And how do we get there?

Experience an often overlooked and instantly accessible method of tapping into our (super)humanity in a way that can never be replaced by any technology.
In this session, artist, strategist and idealist Moulsari Jain will dive into both theory and practice to explore and experience what it means to be human, and how we can begin to tap into our highest potential. What will it take for us to evolve into our future, superhuman selves? What is the role of technology in our personal evolution?

REGISTERE HERE

When: Tuesday, February 28th, From 17:00 to 18:30

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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The Great Debate: Technology Vs Humanity

Imagine a mix of parliamentary debate, cage match, and poetry slam: The Great Debate will give the floor to opposing views and provide a forum for an animated discussion between humanists and tech-optimists, idealists and pessimists, diplomats and provocateurs: Can mankind keep up with exponential technology? Can we make sure AI serves us (humans) and not the other way around? What is “good” technology? Why should we trust our new robot overlords? And what’s so worth keeping in our current state of humanity anyway?

Join us for a unique debate during Mobile World Congress with fantastic speakers such as futurist Gerd Leonhard, IXDS CEO Nancy Birkhölzer, Rambus CMO Jerome Nadel and many others. Take a stance, vote with your hands and feet, or simply enjoy an interactive, thoughtful, and entertaining evening in the House of Beautiful Business.

Seats are limited and will be granted on a first-come, first-served base.

REGISTERE HERE

When: Tuesday, February 28th, From 16:30 to 20:00

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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A Philosophical Salon: Technology and the Public Sphere

How can we use technology to strengthen public discourse? Following the Great Debate, this philosophical salon hosted by innovation strategist and change agent Rudy de Waele and Justine Kolata from The Public Sphere, will offer an opportunity for a deeper conversation and an examination of how technology has changed the way we form communities and engage with “the other.”

Join us for an intimate evening with conversations and music. Dinner will be served. This event is free of charge, seats are limited, registration is required.

REGISTERE HERE

When: Tuesday, February 28th, From 21:00 to 23:00

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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King of App – Speed Networking

Come, meet C-level professionals and enjoy the party in one of the best and artistic clubs of Barcelona, Otto Zutz!

Expand your network of professional contacts, generate working schemes which are able to improve your opportunities, optimize your time, and therefore, your business productivity. You will connect every 5 minutes with each and every person by standing up and enjoying a free drink after the Mobile World Congress, Barcelona, from 8:30pm to 10:30pm.

Free entrance & beers for the first 200 attendees. After, the cost will be 5 € per ticket + drink.

REGISTERE HERE

When: Tuesday, February 28th, From 20:30 to 22:30

Where: Otto Zutz, Carrer de Lincoln 15 (Map)

Metro: Fontana (L3)

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Mobile Carnival

The Mobile World Congress Week is here and we will celebrate with a very special night by elrow: Mobile Carnival at Catwalk. / El 28 de Febrero celebramos la semana del Mobile World Congres con una noche especial by elrow: Mobile Carnival en Club Catwalk bcn From 12pm till late!!

See you there!! / ¡Os esperamos para celebrar la semana más importante de la tecnología!

Line Up: Jacky, De la swing, George Privatti, MARIO BIANI, Alex Pott, Ion Pananides, Baum., Tini Gessler

REGISTERE HERE (Tickets start at €20)

When: Tuesday, February 28th, From 23:59 to 06:00

Where: Club Catwalk, Ramón Trias Fargas 2-4 (Map)

Metro: Ciutadella | Vila Olímpica (L4)

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Mobile Apps Party

Attend the can’t-miss party of MWC 2017. An all-out celebration of all things apps. Join hundreds of mobile leaders at the third-annual {un}Official Mobile World Congress Mobile Apps Party. This year they’re moving to one of Barcelona’s trendiest venues – Fàbrica Moritz Brewery – located in the heart of the city. With a VIP Lounge, full open-bar, delicious tapas, games, entertainment, and networking with the industry’s finest, this is a party you don’t want to miss. Reserve your ticket now before they sell-out (Tickets starting at 25€).

REGISTER HERE

When: Wednesday, March 1st, From 20:00 to 01:00

Where: Fàbrica Moritz Barcelona, Ronda de Sant Antoni, 39 (Map)

Metro: Sant Antoni (L2) or Universitat (L1/L2)

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4YFN Closing Party 2017

For the second year running, the 4YFN Closing Party will be taking place at the prestigious Sala Apolo. Everybody is welcome to enjoy the night with drinks, great music and the opportunity to network with attendees from the startup event of Mobile World Congress and Mobile World Capital Barcelona – 4YFN. Relax, have a drink and listen to great music brought to you by ‘Plan B’ DJ. Entry tickets start at 13€.

REGISTER HERE

When: Wednesday, March 1st, From 21:30

Where: Sala Apolo, Carrer Nou de la Rambla, 113 (Map)

Metro: Paral·lel (L2/L3)

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Mobile Web Progress 2017

Mobile Web Progress gathers developers to preview what’s coming to web technology. The event will feature great speakers such as: Diego González talking about “Hypertextual-Reality: VR on the Web”, Belén Albeza about “Intro to HTML5 game development”, W3C’s Dom Hazael-Massieux about “The Web Platform: use it, build it”, and Mozilla’s Salvador de la Puente about “The Right Choice: When the Web is the right answer and why?”.

REGISTER HERE

When: Wednesday, March 1st, From 17:00 to 19:45

Where: Mobile World Centre, 2 Carrer de Fontanella (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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Swedish Beers – #12 Barcelona Edition, 2017

Oh my goodness, doesn’t time fly? Here we are again in the New Year which means only one thing – it’s time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat. Like in previous events, this is a relaxed evening, no formalities, no presentations. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors) and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

REGISTER HERE

When: Wednesday, March 1st, From 19:00 to 02:00

Where: Dos Trece, Carrer Carme 40 (Map)

Metro: Liceu (L3)

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Breakfast Session: Purpose-driven Business in the Age of Populism

With populism on the rise, what is the responsibility of companies and corporate leaders to take a stand on issues like sustainability, diversity in the workplace, and positive global impact? Why should businesses address climate change as a real problem if our world leaders don’t?

Join A Hundred Years CEO/Founder Marc Mertens in conversation with fellow business leaders to discuss what it means to be a purpose-driven business in today’s economy. We’ll dig into questions like why is driving toward purpose not only morally and ethically responsible, but the smartest business decision you’ll make? And how do purpose-driven businesses attract and retain the best talent?

REGISTER HERE

When: Wednesday, March 1st, From 08:00 to 09:15

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Urquinaona (L1/L4) or Plaça Catalunya (L1/L3)

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Lunch Session: Reinventing Organizations

A massive shift in how we organize work is underway. More and more companies empower their employees by promoting and rewarding entrepreneurship and risk-taking. Old paradigms of “predict and plan” are eroding and make space for more agility to deal with the unexpected – not just in product development, but also in strategy, business model and operating model. As a result, organizations turn from “machines” to self-managing organic systems.

IXDS has run extensive research on new work principles and prototypes to create a culture of entrepreneurship and risk taking. During this session, we’ll discuss principles and corner stones of self-managing organizations – and how they can help us create beautiful businesses.

REGISTER HERE

When: Wednesday, March 1st, From 13:30 to 14:45

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Urquinaona (L1/L4) or Plaça Catalunya (L1/L3)

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Thrive with your Tribe

Throughout our history, in the face of great change, forming tribes has been the best evolutionary strategy. As a response to the major challenges of our current era, collaborating and adopting interdisciplinary approaches are becoming the surest paths to creativity and innovation. How do we move beyond disengagement and automation and co-create better prototypes for the future of work? We can unlearn the existing patterns within ourselves that unnecessarily divide and stifle us. Let’s see if we can actually cultivate serendipity as a way of working and living by being beautifully human.

Life Works Labs invites you for an evening of pleasant, interesting, and inclusive conversation with a multidisciplinary tribe of experts committed to connecting humanity throughout their life’s work.

REGISTER HERE

When: Wednesday, March 1st, From 17:00 to 18:30

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Urquinaona (L1/L4) or Plaça Catalunya (L1/L3)

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The Future is Beautiful

What will our lives look like 100 years from now? And how will the choices we make today shape our world tomorrow?

Join A Hundred Years CEO/Founder Marc Mertens on a time-bending journey that will open your mind to imagine what’s possible 100 years down the road. In this interactive experience, you’ll enter the theater of the imagination to see what happens when we take the long view. No Post Its or brainstorms. Just plain time travel. Together, we’ll harness the power of play, conjure stories of the past, and collectively shift our perspective to envision the future we want to see.

REGISTER HERE

When: Wednesday, March 1st, From 18:30 to 20:00

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Urquinaona (L1/L4) or Plaça Catalunya (L1/L3)

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The Beautiful Business Party with MLove

Most people attend Mobile World Congress for business networking; some love it, some hate it – we believe it should be done beautifully! Before MWC winds down, The House of Beautiful Business is opening its doors to a special program. Together with our friends from MLove, we will celebrate purpose, craft, and romance with a networking evening rich with art, food, and drinks. Because if software is eating the world, we might as well have a glass of wine with it. Join us for a social get-together and experience in the theatrical setting of Casa de la Seda, a historic guild house in the heart of Barcelona. RSVP is required.

Please note that the House holds only 120 guests at any given time. Entrance will be allowed on a first-come, first-served base until maximum capacity is reached.

REGISTER HERE

When: Wednesday, March 1st, From 20:30 to 23:45

Where: Casa de La Seda, Carrer de Sant Pere Més Alt 1 (Map)

Metro: Urquinaona (L1/L4) or Plaça Catalunya (L1/L3)

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Female Founder Happy Hour @ Mobile World Congress

Kim Arazi of IN3 and Lu Li of Blooming Founders are delighted to invite you to a very special cocktail hour during Mobile World Congress / 4YFN specifically targeted to female leaders in the startup ecosystem. Join us for tapas and cocktails and get to know your fellow bad-ass women who are in Barcelona for the conference. Whether you are a female startup founder, solo entrepreneur or investor based in Barcelona or attending 4YFN, we want to provide an opportunity for you to meet and expand your network.

Aside from drinking and networking, choreographers Marquez&Zangs, co-founders of public speaking power agency Metaspeech – will give an exhilarating interactive performance talk on how DIGITAL-ness has made LIVE-ness more important than ever before. A big THANK YOU to Cronos Group, our sponsor, for providing the tapas and cocktails (we are offering one complimentary cocktail per person).

REGISTER HERE

When: Wednesday, March 1st, From 18:30 to 20:30

Where: Pasapalo, Carrer del Poeta Cabanyes 6 (Map)

Metro: Paral·lel (L2/L3)

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Node.js Meetup

Node.js Barcelona is organised by collaborators of BarcelonaJS. It’s a user group focused on node.js and related topics with regular meetings in Barcelona. This event around the MWC 2017 will consist of two 30min talks, it’s speakers are yet to be confirmed, and it will be followed by a discussion round and drinks.

REGISTER HERE

When: Wednesday, March 1st, From 19:00

Where: itnig, Carrer d’Àlaba 61, 5-2 (Map)

Metro: Bogatell (L4)

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Arte Bar – Grand Opening Party

Arte Bar is having a Grand Opening Party on March 1. Come by the studio to help us celebrate. This is a free event. You don’t have to book or register for the Grand Opening Party.

REGISTER HERE

When: Wednesday, March 1st, From 20:00 to 23:00

Where: Arte Bar, Carrer de Roger de Flor 135 (Map)

Metro: Tetuan (L2) or Girona (L4)

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Cheetah Mobile X 500 Startups China Networking Party

Come meet with Cheetah Mobile, world’s leading app developer and the 500 Startups China team. Connect with other investors, entrepreneurs, founders and innovators over drinks while enjoying Barcelona’s beautiful night view.

REGISTER HERE

When: Wednesday, March 1st, From 19:00 to 21:00

Where: SkyBar, Grand Hotel Central Barcelona, Via Laietana, 30 (Map)

Metro: Jaume I (L4)

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Thursday

High Impact Technologies, How to build the future now

MOB (Makers Of Barcelona) launch the Entrepreneurial Exponential Technology meetup where you’ll learn, discuss and actually build some the technologies you’ve heard and seen at MWC or 4YFN. Entrepreneurship in Exponential Tech is a community of doers and creators wanting to learn about the latest trends in impact innovation and technology. Discover the newest trends and build with the newest technologies. Artificial Intelligence, Space Technology, BioTech, 3D printing, Wearables, Virtual Reality, Internet of Things are just some of the few they’ll talk about.

REGISTER HERE

When: Thursday, March 2nd, From 19:30 to 22:30

Where: Auditori Cuatrecasas, Diagonal 191 – (equina con Roc Boronat Map)

Metro: Glòries (L1)

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Mujeres en los Videojuegos

Mujeres en videojuegos es un evento para el empoderamiento de la mujer en la industria del videojuego. Un evento gratuito para todos los desarrolladores de la inustria, tanto para profesionales como para estudiantes. ¡Cinco mujeres profesionales de la indústria hablarán sobre sus conocimientos y experiencias en el sector!

REGISTER HERE

When: Thursday, March 2nd, From 18:00 to 21:00

Where: Mobile World Centre, 2 Carrer de Fontanella (Map)

Metro: Plaça Catalunya (L1/L3) or Urquinaona (L1/L4)

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Global Development & CSR Networking Mixer

As the community of Global Development & CSR Professionals is growing in town, it would be great to get to know one another and find a way to create a better connected network of development professionals in Barcelona.

Devex and Worldreader are partnering to make this event as useful as possible and brainstorm with you about how to make the globaldev community in Barcelona better connected.

As the media platform for globaldev professionals with over[masked] members globally, Devex staff will be pleased to meet attendees and mobilize its network in town so we have a good group of professionals to hang around with that night!

REGISTER HERE

When: Thursday, March 2nd, From 19:00

Where: 1881 per SAGARDI, Plaça de Pau Vila 3 (Map)

Metro: Barceloneta (L4)

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MLOVE MWC After Party 2017

Hola! Join us and 150+ passionate mobilistas in Barcelona for our traditional Afterparty during 4YFN & Mobile World Congress! This year we found a unique underground location: the DIOBAR in Born. DJ McKie (danmckie.com) will bring in some hot Ibiza sounds to make sure you have to dance! So before you book your return flight this year, make sure to stay the last night for the “coolest party people during MWC week” … (so we have been told 😉

REGISTER HERE (SPECIAL : With this ticket your first drink is free YAY !)

When: Thursday, March 2nd, From 20:30 to 02:00

Where: Diobar, Av. del Marquès de l’Argentera 2 (Map)

Metro: Barceloneta (L4)

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FRIDAY

InAppEvent – How to Reach Your App Promotion KPIs

This new event is dedicated to mobile acquisition for apps. If you are a digital marketer and decided to make the most out of Barcelona´s sunshine or you are a local who didn’t get enough of the MWC…COME! to our event to hear some of the weeks most inspiring talks and wrap it off with some beers.

First up Google´s top mobile experts will be telling us How to Reach Your App Promotion KPIs with Google. The presentation will include an overview on the new mobile trends, Adwords latest tools as well as an overview of Firebase. eStudio34 will then be presenting our case study on Job Today´s mobile acquisition campaign which will cover how in a matter of 6 months we made AdWords the best performing digital channel and in doing so achieving industry record low CPAs and collateral improvements in their ASO. During the chat we will be reviewing how we used Search, Display, YouTube, Universal and Sapphire campaigns in combination and coherence with offline channels including TV, radio and street signage to get the best performance. Last but not least Billy Mobille will be discussing the different options an app has to monetize its traffic through advertising and affiliation.

REGISTER HERE (get your ticket fast as we only have 100 tickets – first come first serve!)

When: Friday, March 3rd, From 16:00 to 19:00

Where: Typeform, Carrer de Bac de Roda 163 (Map)

Metro: Bac de Roda (L2)

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Barcelona BBQ Festival

This is the FIRST EVER BBQ FESTIVAL in Barcelona! This event was created to share the gastronomic culture as well as the history of grilling in Barcelona.

* FREE event
* Not for Vegans 😉

REGISTER HERE

When: Friday-Sunday, March 3rd-5th

Where: Plaça de Sant Josep (Map)

Metro: Liceu (L3)

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Saturday

GDI European Event

GDI is hosting an audience with Facebook on Saturday 4th March in Barcelona. Taking place before the European Summit in Sitges, this must attend event will see Facebook’s Enno Joensson giving an exclusive talk about the exciting new changes Facebook is making to the dating vertical, Facebook as a marketing channel and how dating advertisers can gain a premium white listing. Tickets start at 35€ for early birds and go up to 58€ for later reservations.

REGISTER HERE

When: Saturday, March 4th, From 15:00 to 18:00

Where: W Barcelona, 1 Plaça Rosa dels Vents (Map)

Metro: Barceloneta (L4)

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Opendataday.cat

Ideograma i la Iniciativa Barcelona Open Data et conviden a participar a l’Open Data Day a la Fàbrica Lehmann. L’Open Data Day és un esdeveniment anual de caràcter internacional (amb actes paral·lels arreu del món) que se celebra des de l’any 2010, per tal de promoure l’obertura de dades i la seva utilització, en el dia a dia entre les administracions, les empreses i la ciutadania.

El proper 4 de març ens agradaria que totes aquelles persones interessades en les dades obertes us sentiu partícips d’aquest espai comú per compartir coneixement i experiències.

REGISTER HERE

When: Saturday, March 4th, From 10:00 to 13:00

Where: Ideograma, 159 Carrer del Consell de Cent (Map)

Metro: Urgell (L1)

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Mobilee Back To Back Tour 2017 | Kevin Over, Ray Okpara & And.Id live!

Anja Schneider’s protégé further cements his status as mobilee’s most exciting fresh talent with a blistering collection of unheard material, deftly showcasing the work of a young artist rapidly reaching critical mass.

But even so, for Kevin Over to find himself behind the wheel of one of mobilee’s annual long-form releases, despite him barely being over a quarter of a century old, is quite something. But then again, Anja Schneider isn’t your usual A&R, and Kevin Over isn’t your usual ‘talent’ – as if his recent stellar run of EPs on Truesoul, Nofitstate, Avotre and of course mobilee in the last year alone, didn’t tell you already.

Tickets start at 12€ for early birds and go up to 15€.

REGISTER HERE

When: Saturday, March 4th, From 23:59 to 06:00

Where: R33, La Rambla, 33 (Map)

Metro: Liceu (L3)

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Sunday

PARABERE FORUM 2017

PARABERE Forum is an independent non-profit international platform featuring women’s views and voices on major food issues. The event aims to bring together leaders from all over the world – women and men – representing the business world, the government, academic circles, culture, etc. in order to give new perspectives to key issues on Food. The idea is to create a powerful, global network in order to strengthen the influence of women in the food sector. The forum wants to draw up innovative action plans and debates to encourage women’s contribution to food sector and promote diversity in the gastronomy.

Tickets are free for culinary students and cost 250€ for the rest: REGISTER HERE

When: Sunday-Monday, March 5th-6th, From 09:00 to 18:00

Where: University of Barcelona, Gran Via de les Corts Catalanes 585 (Map)

Metro: Universitat (L1/L2)

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A tremendous thanks to all of the MWC party organizers for creating an amazing atmosphere here in Barcelona and a special thanks to Adriana Freitas for helping organize the 2017 Mobile World Congress Parties and Events Guide!