With over 250,000 unoccupied beds in 4 to 5 star hotels in Spain every day, and more than €2 billion spent on the hotel sector annually, the market is still one tough nut that needs to be cracked. With peer-to-peer platforms such as Airbnb and Homeaway taking the limelight, hotels are feeling the pressure like never before. BidAway, the brainchild of four IESE Business … [Read more...]